A website will be the backbone of your newly opened business. It will help you enhance brand awareness and credibility. Consider it a crucial marketing tactic that you shouldn’t compromise on.
Industry leaders believe startups can lose revenue and sales with a poorly designed website. Hence, you must create high-quality and easy-to-navigate web pages to help attract customers.
New startup founders probably don’t have coding or graphic design knowledge. Due to this, you might have put off the idea of building a website altogether. You might also fear making mistakes and losing money.
In this blog post, we’ll discuss three mistakes new startup founders should avoid making while creating and maintaining a website for their brand.
#1. Hiring a Professional
Every startup will look for a highly intuitive and professional-looking website. For that, they might hire developers or designers. But that’s a mistake.
An agency or a freelancer will charge you anywhere between USD 12,000 and USD 150,000. This might seem ‘out of budget’ for new businesses like yours. It proves that you should invest in a professionally designed website only when your brand gets traction and enough revenue.
Till then, you should rely on an AI-based website builder. According to Hocoos, this technology can help you generate a business-ready website within seconds. The web pages will come with AI-generated content and beautiful design elements. You can also choose from numerous templates for speedy creation.
AI generators are usually free or will cost you USD 15 monthly. Within such a small amount, you’ll get free hosting, unlimited image uploads, custom emails, etc. This technology is perfect for a new startup founder looking to build a brand presence in the industry.
But how can you use this tool? Well, all you have to do is answer a few branding-related questions. Based on your answers, the tool will generate a customized website to boost brand recognition.
With this, startup founders can effortlessly build better connections with their audiences. These uniquely designed websites can help captivate visitors and create memorable experiences. It can also boost your brand’s online presence by improving SEO rankings.
#2. Adding Too Much Content
Industry leaders believe that ‘too much’ content can harm your brand’s visibility. This type of information overload will significantly impact your SEO rankings. Moreover, your website won’t generate any revenue if you don’t have the ‘right’ amount of content.
New startup founders end up writing too much content on their web pages. Doing that can confuse the readers. For instance, your brand’s value proposition won’t be clear if you’ve got a cluttered website.
Think about adding quality to your website instead of quantity. Industry leaders suggest spending only 20% of your time creating content. The rest, 80%, should go towards promoting that.
Yes, your website needs to portray your brand image. However, publishing just about anything to seek SEO rankings isn’t the way to do it. Too much data on your web pages can lead to slow load times and clutter.
Follow these tips to create the right amount of content:
- Add visuals, videos, and graphics.
- Write short introductions for each web page.
- Focus on internal link-building.
- Only add content that’s relevant to your brand and industry.
- Delete repetitive posts.
- Use readable fonts, balanced colors, and white spaces.
- Consider reader behavior while posting blogs.
In the end, remember to remove broken links and unnecessary content from the website. The information you add should make your brand’s purpose clear. You must present professional data in a modern and aesthetically pleasing format.
#3. Not Prioritizing Connectivity
Did you know that a website is important to facilitate conversion rates? On average, the website conversion rate across industries can reach up to 5.31% from landing pages. Not focusing on connectivity can hamper that.
Let’s say you’ve built one with unique design elements. Each web page stands out among your competitors. However, you’ve forgotten to add any contact information. In that case, even the best-looking websites would be deemed worthless.
Prospects will look for your company’s contact information on the website. It’s a way of showing your brand’s credibility and accessibility.
Always ensure to add calls-to-action (CTAs) when designing or editing the website. These include email addresses, phone numbers, etc. It’ll entice visitors to contact you with any queries, feedback, orders, etc. Clear and inviting CTAs will indeed help skyrocket your conversion rates.
In conclusion, a poorly built website will make your new brand lose credibility. You’ll also end up losing money and potential leads. All of these can make your company’s Google rankings suffer.
Making mistakes on your company’s website can lead to a poor customer experience. That’ll happen because of unattractive designs and redundant content. New startup founders need to be wary of the mistakes shared in this blog to enhance brand credibility and increase website visits.
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